HOTEL SUPPLIERS SHOW
Post Event Article
GLOBAL-LINK, CFIP, AND CCIP’S THREE BACK-TO-BACK SHOWS A SUCCESS
Last September 21 to 23, 2017, the country witnessed a union of hospitality, green technology and beauty at the SMX Convention Center, Mall of Asia Complex, Pasay City.
The Hotel Suppliers Show, Green Philippines Expo, and Beauty & Wellness Manila have collaborated in making one massive showcase for industry decision makers and stakeholders.
These three shows were organized by the Chamber of Furniture Industries of the Philippines Inc. (CFIP), Global-Link Exhibitions Specialist Inc. (GESI), and Chamber of Cosmetics Industry of the Philippines (CCIP).
More than 11,000 trade visitors came during the 3-day duration of the co-located events. "This year’s show has definitely surpassed its own record in terms of size and number of exhibitors for the past years,” said Patrick Lawrence Tan, CEO of Global-Link Exhibitions Specialist Inc.. "Collaborating with CFIP and CCIP has opened more networking opportunities for local distributors and exporters such as the exhibitors of Hotel Suppliers Show,” he added. The joint opening ceremony of the three shows were attended by distinct government officials, association presidents and foreign chamber representatives including Usec. Alma Rita Jimenez (Department of Tourism - Tourism Regulation, Coordination & Resource Generation (TRCRG)), Mr. Domingo Yap (President of Federation of Filipino-Chinese Chamber of Commerce and Industry Inc.), Mr. Barry Paulino (Executive Director of Philippine Constructors Association), Mr. Jeffrey Sosa (President of Philippine Association of Building Administrators), IDr. Lilia de Jesus (National President of Philippine Institute of Interior Designers), Mr. Siliman Sy (President of Chamber of Cosmetics Industry of the Philippines), Ms. Evangeline Orejola (President of Chamber of Herbal Industries of the Philippines), Ms. Catherine Brillantes-Turvill (President of Spa and Wellness Professionals), Mr. Michael William Turvill (Chairman of the Board for Spa and Wellness Professionals), Engr. Abner Pahilanga (President of Philippine Society of Plumbing Engineers), Engr. Leandro Conti (President of Philippine Society of Ventilating, Air Conditioning, and Refrigerating Engineers), Mr. Willy Go (President of Philippine Plastics Industry Association) and many more.
Aside from more than 250 exhibiting suppliers and manufacturers representing over 400 brands, the shows offered a variety of knowledge-filled activities and demonstrations for all guests. HSS brought international speakers for various seminars namely Cecile Poignant, international trend forecaster from France, and Matteo Grigolini, Italian industry market researcher, to discuss the latest trends in the hospitality and furniture industries. HSS also partnered with the Philippine Institute of Interior Designers (PIID) to hold a Continuing Professional Development Conference on the last day of the show which was attended by more than 150 delegates. "We promised to bring you a show that will showcase the best of each industry and we came through. We are very proud to have worked with our co-organizers and supporting organizations. This is truly a humbling experience,” said Patrick Lawrence Tan. "See you all next year, September 20 - 22.”
For interested exhibitors and more information on the shows, please contact the organizer, Global-Link Exhibitions Specialist, Inc. at (02) 893-7973 or email firstname.lastname@example.org. Follow their facebook and instagram pages: @HotelSuppliersShow and visit their website: www.gesi.com.ph/hotelshow.
Considered as one of the oldest and most important consumer furniture and furnishings exhibition in the Philippines, the 37th Edition of the PFFS is expected to draw record exhibitors and crowds during its run.
"The 37th PFFS will run for ten days, from November 25 to December 4,” says Salvio Valenzuela, the National Executive Director of the Chamber of Furniture Industries of the Philippines, Inc., adding that PIFS’s run will in fact cover two shopping weekends. "The venue will of course be Megatrade Hall 1 of SM Megamall—the most visited exhibition hall in Metro Manila.”
According to Mr. Valenzuela, the 37th edition of the PFFS is especially timely for consumers who are looking for Philippine made items of high quality, craftsmanship and design. "It will be a shopping paradise for consumers as it will be conducted several weeks before Christmas,” he shares, noting that it will provide ample time for holiday shopping.
Exhibitors can likewise count not only on brisk sales, but visibility as well as both local and foreign furniture and décor buyers are expected to visit the exhibition to see the latest in what the country’s furniture makers have to offer for 2012.
"To prod both buyers and consumers to take a more serious look on what the 37th PFFS has to offer, the CFIP will be overseeing activities that will let the said parties know more about what will transpire in the event,” says Mr. Valenzuela, adding that the Chamber is now busy conducting an advertising and information drive targeted to over 20,000 interior designers, architects, building contractors, condominium owners and the like.
"It’s one of the oldest and most prestigious furniture and furnishings exhibit in the country and in the region,” says Mr. Valenzuela, "all Filipinos interested in how far we have gone in promoting what’s best in Philippine design should take the time to visit this annual celebration of design and excellence.”
For inquiries regarding participation and space reservations, interested parties can call 6501531 and look for Sherly Puno .
International expansion: Lessons learned
The RAI was first launched in 2008 but as part of AT Kearney’s 10-year anniversary of the larger GRDI research, it has pulled out seven key lessons learned during a decade of looking at international retail expansion.
"Western retailers have not yet grasped the level of growth and are still underestimating the magnitude of the [international] opportunity,” says Shabat, of the extent to which the retail landscape in developing markets has changed since 2001.
The population in the 30 developing countries surveyed has grown from 5 billion to 5.8 billion over a decade and there has been a 92% increase in per capita spending on retail, and a 225% increase in retail space.
AT Kearney’s seven takeaways from the past decade include two of particular relevance for apparel retailers: taking a portfolio approach to expansion; and recognising just how discerning consumers in developing markets are. The seven lessons are:
- Market selection is both art and science: Market analysis alone is not enough to decide where to expand. Brand fit and probability of success. E-commerce is becoming a common practice to test new markets, along with trialling alternate store models and service delivery options
- Global expansion is a portfolio game: Leading global retailers take a portfolio approach to expansion, allocating resources based on varying risk and performance profile. Maintaining a presence in both mature and developing markets ensures balance
- Consumers in developing markets are discerning: Consumers in emerging markets expect high-quality products and this should not be underestimated. Meeting consumer needs such as offering store credit, or understanding how unique shopping behaviours are evolving, is crucial
- Local competition is often stronger than it appears: Domestic retailers are savvy in local consumer taste and legislation, they are also adept at learning quickly from international competitors and adapting operations accordingly
- The rules are different for global and national organizations: Clear guidelines on key decisions around pricing, assortment, sourcing, formats, layout and promotions are necessary to operate in the global marketplace, whether these decisions are made at a central, regional or local level
- Local talent is crucial: Recruiting nationals must be a priority. The quicker you can get local talent running your business (and embracing your philosophy) the better
- Global expansion requires a long-term view: Global retail expansion is not for the impatient. Breaking even can take between three and seven years